I’m a founder, strategist, and former international journalist exploring how human behavior, clarity, and compatibility shape better collaboration whether between people, teams or AI systems. My work today sits at the intersection of storytelling, decision making, and the early stages of behavioral insight. Through Beonbrand, I’ve evolved from media storytelling into developing frameworks and prototypes for understanding team alignment and human compatibility. This exploration led to PairBright, a concept focused on improving early stage founder and team collaboration.

Before founding Beonbrand, I helped lead digital transformation efforts at ILAC, one of Canada’s top education institutions. My media strategy contributed to ILAC’s growth and its later $1.1B acquisition by ONCAP (Onex), where I became a shareholder.

My early career was in media producing 100+ episodes of investigative journalism in Türkiye, anchoring national news, and working across TV, radio and voiceover for top networks. Those years trained me to observe people, conflict, and systems with depth and accuracy.

I’ve participated in global entrepreneurship and leadership programs including the Fulbright Canada Entrepreneurship Initiative at UC San Diego, the US Department of State’s YLAI Fellowship, and Canada’s G20 Young Entrepreneurs Alliance delegation.

What drives me now is helping people and teams understand themselves more clearly and exploring how AI might support human alignment rather than replace it.