Yusuf Baykal Bozkurt, founder and CEO of Beonbrand Inc., Toronto

YUSUF
BAYKAL
BOZKURT.

Founder & CEO · Beonbrand Inc.
I build practical AI for businesses:
agents, automated workflows and the story that makes people trust it.
20+ Years4 Countries100+ Episodes50M+ Views8x Client Growth15 Chapters3 Ventures6 Principles
20+ Years4 Countries100+ Episodes50M+ Views8x Client Growth15 Chapters3 Ventures6 Principles

Entrepreneur.

Built across journalism, media, and AI.

Storyteller.

Clear communication. No jargon, no hype.

Strategist.

See the real problem. Rebuild it useful.

Connector.

Bridge people, ideas, and ecosystems.

Six
principles.

The compass behind every venture, every story, every introduction.

Clarity.

Cut through noise. See the shape of the real problem before acting.

Humanity.

Most failures aren’t technical. They’re human.

Meaning.

Work worth doing. Stories worth telling. Outcomes worth measuring.

Integrity.

Say what you mean. Build what you say. Stand behind it.

Curiosity.

Stay a student. Ask the questions other people stopped asking.

Depth.

Slow down to see further. Surface answers age fast.
I build for clarity, trust, and impact.
Through media, systems, and AI.
Yusuf Baykal Bozkurt, Turkish-Canadian founder, twenty years across journalism, broadcasting, and entrepreneurship
20+
Years of
experience

Founder and CEO of Beonbrand Inc., a Toronto-based Media, Systems & AI studio. I help founders, organizations, and growth-stage companies clarify their message, improve their public presence, and build smarter operating systems.

Twenty years across journalism, anchor desks, voice-over, education marketing, and entrepreneurship taught me how trust and human behavior shape what actually works in a brand, a team, a workflow, and where they break down.

Started in newsrooms in Türkiye. Moved to Canada in 2015. Years inside ILAC during its global growth. Founded Beonbrand in 2020. Today: practical AI through Beonbrand AI Labs, behavioral intelligence through PairBright. One throughline: help people and businesses communicate better, operate smarter, and grow with purpose.

Trusted by · associated with

The path.

Two decades, four countries, one throughline. Observing people, conflict, and systems with depth and accuracy.
2003 – 2007

Dubbing Actor · Voice · Radio

TRT · TURKISH RADIO & TELEVISIONAnkara, Türkiye

Voiced cartoons and various projects from movies to documentaries, occasionally hosting my own radio show.

2006 – 2007

News Voiceover

ATV · PRIME NEWSIstanbul, Türkiye

Voiced prime news segments watched by over 30 million daily, enhancing major news stories with impactful narration.

2007 – 2008

News Anchor

TVNETIstanbul, Türkiye

Anchored overnight news at TVNET, delivering hourly live updates from midnight to 7 AM.

2009 – 2015

News Anchor

AL JAZEERA TÜRK / CINE5Istanbul, Türkiye

Served as reporter, news announcer, anchor and producer, delivering prime-time and nightly news to a diverse national audience.

2010 – 2014

Bachelor's in Media & Communication

ANADOLU UNIVERSITY · COMMUNICATION FACULTYEskişehir, Türkiye

Earned my degree from Anadolu University's Communication Faculty, laying the groundwork for a career in media and communication.

2011 – 2013

True Crime Series

INVESTIGATIVE JOURNALISM · 108 EPISODESIstanbul, Türkiye

Investigated nightly crimes and morning police operations, growing the series to millions of subscribers through gripping storytelling.

2013 – 2018

Bachelor's in Political Science & Public Administration

ANADOLU UNIVERSITYEskişehir, Türkiye

Graduated from Anadolu University, equipping me with a robust foundation in governance and public policy that has informed my strategic insights.

2013 – 2018

Broadcast Journalism & Speech Instructor

BEYKENT UNIVERSITY · 2013 – 2014Istanbul, Türkiye

Served as a seasonal instructor at Beykent University, shaping the next generation of journalists and communicators.

2015 – Present

Moved to Canada

ILAC INTERNATIONAL LANGUAGE SCHOOLVancouver, Canada

Relocated to Canada to study English at ILAC International Language School in Vancouver, marking the start of a significant new chapter, professionally and personally.

2016 – 2021

Brand Journalist · ILAC

ILAC · CONTENT CREATORToronto, Canada

Elevated ILAC's digital narrative as a Content Creator, dramatically enhancing the brand's digital footprint and audience engagement.

2019

50M+ Organic Views

ILAC · CONTENT DIRECTIONToronto, Canada

Directed an ILAC content campaign that earned over 50 million organic views, significantly boosting the brand's global presence during one of the company's most pivotal years.

2020 – Present

Launched Beonbrand Inc.

BEONBRAND INC.Toronto, Canada

Founded Beonbrand Inc. as a media and AI studio. A practical bridge between business owners and AI transformation, helping them improve websites, content, workflows, and public credibility.

2021

Became a Proud Canadian Citizen

GOVERNMENT OF CANADAToronto, Canada

Achieved citizenship after beginning my journey in Canada as a language student, reflecting a deep commitment to integrating into and contributing to my new home country.

2022

Immigrant Entrepreneur of the Year, Finalist

CANADIAN SME · PRESENTED BY GOOGLEToronto, Canada

Nominated for the Canadian SME National Business Awards, presented by Google, acknowledging contributions to Canada's business landscape as an innovative entrepreneur.

2022

G20 YEA Canadian Delegate

G20 YOUNG ENTREPRENEURS' ALLIANCEToronto, Canada

Represented Canada at the G20 Young Entrepreneurs Alliance, advocating for policies that enhance entrepreneurship and global innovation.

2024

YLAI Fellow

U.S. DEPARTMENT OF STATEMichigan, USA

As a fellow in the Young Leaders of the Americas Initiative (YLAI), built a Strategy and Innovation Hub at Public Media Network in Michigan to empower local entrepreneurship and civic engagement.

2025

Fulbright Canada Entrepreneurship Initiative

UNIVERSITY OF CALIFORNIA SAN DIEGOSan Diego, USA

Selected for the Fulbright Canada Entrepreneurship Initiative, a short-term entrepreneurial residency hosted at the University of California San Diego, focused on innovation, ecosystem learning and cross-border entrepreneurship.

2025

Selection Committee Member · YLAI Fellowship

U.S. DEPARTMENT OF STATEWashington, USA

Appointed to the YLAI Fellowship selection committee, evaluating international founders and social innovators across the Americas.

On camera.

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In their words.

Voices from chairmen, partners and colleagues across two decades of work.
"
Yusuf does amazing work. He learns about the brand and story-tells it in video. He uses the latest technology and is a fast adopter. A tireless worker who will get things done fast when needed. Starting as a respected journalist in Turkey, I watched him pivot into a successful entrepreneur using many of those same skills while never stopping to learn. Now he has matured into a full-service media company. A strong understanding of the international education space. I would say he is number one in the world for this sector.
Jonathan Kolber, Chairman and Co-Founder of ILAC
Jonathan Kolber
Chairman / Co-Founder, ILAC
"
Yusuf is a remarkable professional. I have known Yusuf for 3 years and have seen first hand the different roles and responsibilities he has taken in digital and social media, content creation and video. He is the kind of person who consistently performs beyond expectations. Very knowledgeable in media and great at building relationships, he can relate to different stakeholders and anticipate their needs. Creative, proactive, a problem solver. I am happy to provide my highest recommendation.
Diana Mockute, Chief Partnerships Officer at GUS Canada
Diana Mockute
Chief Partnerships Officer, GUS Canada
"
Yusuf is the most enthusiastic, creative and dedicated professional I’ve worked with. He is always willing to keep learning. Yusuf has become the best Video Content Producer in the international education industry.
Oscar Blanco, Head of International Sales at ILAC and ILAC IC
Oscar Blanco
Head of International Sales, ILAC & ILAC IC
"
Yusuf, founder of Beonbrand, is a highly talented marketing professional who aims to provide his customers a meaningful way to reach their audience.
Feroz Ali, Executive Chairman at Asia Pacific Education Corp.
Feroz Ali
Executive Chairman, Asia Pacific Education Corp.

Today & Tomorrow

BEON
BRAND.

Most business owners know they need to adapt to AI. Few know where to start.

Beonbrand is the practical bridge: turning confusion into clearer messaging, smarter systems, and grounded implementation.

Example: one inquiry, start to finish

Media
Storytelling, brand strategy, content systems and executive production that move markets.
Systems
Workflows, knowledge bases, customer journeys and operating systems built to scale a lean team.
AI
Trained agents, behavioral models and practical AI that serves people, not the other way around.
Ventures
Studio Beonbrand AI Labs
Storytelling meets systems. Transforming education and brand communication with human-centric AI and data-driven empathy.
Physical AI Aspinos
Intelligence for the physical world. An operating system for AI agents that act in physical places. Agents run the work, people hold the authority.
Behavioral AI PairBright
Behavioral AI for human compatibility. Engineering trust between founders, investors, and teams.
App EyePrompt
A teleprompter for iPhone, iPad and Mac that puts your script right under the camera, so you read every word and still look people in the eye.
Early childhood
Cortex89
Emotional development AI for early childhood. Turning everyday behavior incidents into personalized intervention plans that break conflict loops before they harden into lasting patterns.

Services.

AI Transformation for Business

Adopt AI with clarity

For owners who know they need AI but not where to start. We turn confusion into clearer messaging, smarter systems, and grounded, practical implementation.

AI Integration & Automation

Wire AI into the work

Trained agents, knowledge bases, customer journeys and workflows: AI built into the day-to-day so a lean team operates like a much larger one.

Brand & Marketing Strategy

Message that moves

Aligning brand identity with real human behavior to create messaging and audience engagement that actually compounds.

PR & Thought Leadership

Be seen and trusted

Translating complex ideas into emotional stories that move markets, earn trust, and build a public presence worth following.

Executive Production

Story on camera

Films, series and campaigns that merge truth, emotion and technology, produced end to end with two decades of newsroom craft.

Advisory & Consulting

A partner in the room

Hands-on guidance on behavioral AI, human trust, market entry and growth, for founders, teams and growth-stage companies.

Education & Mentorship

Coaching that sticks

Coaching founders and students on ethics, storytelling and AI innovation, turning curiosity into capability.

Whatever the brief, it runs through Beonbrand, the studio that ties media, systems and AI into one practical bridge for the work that isn’t listed here.

Let’s build
something meaningful.

Linkedin Instagram Facebook YouTube Beonbrand PairBright

Live from LinkedIn.

Field notes on entrepreneurship, behavioral AI, storytelling, and the work in progress.

Latest posts from LinkedIn

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FAQ

Questions, answered.

Who is Yusuf Baykal Bozkurt?

A Turkish-Canadian founder, former international broadcast journalist, storyteller and strategist. He is the founder and CEO of Beonbrand Inc. in Toronto, and the founder of PairBright and Cortex89.

When and where was Yusuf Baykal Bozkurt born?

Yusuf Baykal Bozkurt was born on 20 May 1989 in Malatya, Türkiye.

What is Beonbrand Inc.?

A Toronto-based Media, Systems and AI studio founded by Yusuf in 2020. It is the practical bridge between business owners and AI transformation: clearer messaging, smarter systems and grounded implementation.

What is PairBright?

PairBright is behavioral AI for human compatibility, engineering trust between founders, investors and teams. Yusuf is its founder.

What is Yusuf’s background in journalism?

He spent about two decades in international broadcast media, anchoring and producing news in Türkiye across TRT, ATV, TVNET and Al Jazeera Türk / Cine5 before moving to Canada in 2015.

How does Yusuf work with AI?

He builds practical AI for businesses: AI agents, automated workflows and the messaging that makes people trust them. Through Beonbrand he plans, builds and rolls these out with teams, and he builds his own AI products, including Aspinos (AI agents for physical places), PairBright (behavioral AI) and EyePrompt (a teleprompter app).

Is Yusuf based in Toronto?

Yes. He is based in Toronto, Ontario, Canada, and became a Canadian citizen in 2021.

What does Yusuf speak about?

AI transformation for business, behavioral AI and trust, storytelling and public presence for founders, the journalist-to-founder path, and human-centric AI.

How can you work with Yusuf?

Through Beonbrand Inc., for AI agents and workflow automation, AI transformation, brand and marketing strategy, PR and thought leadership, executive production and advisory. For keynotes, panels, workshops and hosting, use the form at yusufbaykalbozkurt.com/speaking. Or email info@yusufbaykalbozkurt.com.